Created Marketing Campaigns for Ensightful
Created marketing campaigns for different occasions throughout my co-op placement and used tools such as Google Analytics and built-in analytical tools to review our outreach outcomes.
Visual and Written Marketing Content For Ensightful
I created weekly written and visual marketing content for social media channels, blog articles, email newsletters and other marketing materials.
Ensightful Student Ambassador Program Launch
Along with another Co-Op student at Ensightful, I helped launch and run our first Student Ambassador Program. Through the LevelUp Program at Riipen, another EdTech company, we hired eight students to join our team and help us with our marketing and sales efforts for two months. Throughout the program, I was able to lead the Marketing team.
Ensightful Blog Page
During my co-op placement at Ensightful, I had the great opportunity to start a new blog page for the company. After doing a lot of research about blogs, blog writing and SEO, I chose to start our blog using Medium, a public writing platform. Over the last several months, I have been writing blog articles to expand our marketing reach online.
Ran an Online Learning Workshop for the School of Social Work
Planned and organized a presentation for an online learning workshop for 95 students in the School of Social Work to help them transition to online learning. Collaborated with my colleague and other faculty members to cater the event to new students who need guidance before beginning the term online. The workshop was focused on teaching students about how to use Canvas and Collaborate Ultra for their online classes in the Fall.