Created Marketing Campaigns for Ensightful
Created marketing campaigns for different occasions throughout my co-op placement and used tools such as Google Analytics and built-in analytical tools to review our outreach outcomes.
Visual and Written Marketing Content For Ensightful
I created weekly written and visual marketing content for social media channels, blog articles, email newsletters and other marketing materials.
Ensightful Student Ambassador Program Launch
Along with another Co-Op student at Ensightful, I helped launch and run our first Student Ambassador Program. Through the LevelUp Program at Riipen, another EdTech company, we hired eight students to join our team and help us with our marketing and sales efforts for two months. Throughout the program, I was able to lead the Marketing team.
Ensightful Blog Page
During my co-op placement at Ensightful, I had the great opportunity to start a new blog page for the company. After doing a lot of research about blogs, blog writing and SEO, I chose to start our blog using Medium, a public writing platform. Over the last several months, I have been writing blog articles to expand our marketing reach online.
App Design for Adobe Creative Jam Design Competition
I participated in an Adobe Creative Jam student design competition held by Airbnb and Adobe. Under a team setting, I designed a storytelling app called Documented, for Airbnb.
International Baccalaureate Art Show Marketing Poster Design
I took the initiative to design the marketing graphic for an art show that I took part in during my last year of high school. I used my own images and designed the poster independently for the show.
Developed a Social Media Marketing Strategy for a Non-Profit
Conducted a Community Based Experiential Learning (CBEL) project with my peers where we worked with a non-profit organization to improve their social media marketing strategy. Successfully helped the non-profit by providing social media content which resulted in them gaining a larger audience for their events.
Ran an Online Learning Workshop for the School of Social Work
Planned and organized a presentation for an online learning workshop for 95 students in the School of Social Work to help them transition to online learning. Collaborated with my colleague and other faculty members to cater the event to new students who need guidance before beginning the term online. The workshop was focused on teaching students about how to use Canvas and Collaborate Ultra for their online classes in the Fall.
President of the AMS Swim Club at UBC
Was voted as the President of the AMS Swim Club at UBC for two consecutive years. In this role, I was responsible for running the club and arranging pool lane rentals as well as social events.
VP of Events for the Media Studies Student Association
Was responsible for organizing social and educational events for the students in the Bachelor of Media Studies Program.